About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.

We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

The results of our 130,000+ hours of UX research are available to you in the six different formats below:

Free Research Content

UX Articles

366 free articles covering 5% of Baymard’s large-scale UX research findings.

Read the Articles

UX Benchmarks

Case studies of 214 top-grossing e-commerce sites. Ranked using 215,000+ UX performance scores.

Examine the Benchmark

Page Designs

14,000+ annotated design examples, for systematic design inspiration on page types.

Explore Page Designs

Premium Research

Get full access to Baymard’s 130,000+ hours of research and empower your UX decisions.

Learn more about Premium

UX Auditing

Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.

Learn more

UX Training

Remote UX training & workshop, privately held for your team and customized to your industry.

Learn more

How We Work

This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 30,000+ hours of new UX research.

130,000+Hours of Research

Our Core Team

Profile picture of Christian Holst
Christian Holst
Founder, DK
Profile picture of Jamie Holst
Jamie Holst
Founder, DK
Profile picture of Edward Scott
Edward Scott
Research Lead, US
Profile picture of Mark Crowley
Mark Crowley
Sr. Researcher, IE
Profile picture of Kathryn Totz
Kathryn Totz
Sr. Researcher, US
Profile picture of Sally Collins
Sally Collins
Sr. Researcher, US
Profile picture of Cassie Galante
Cassie Galante
Researcher, US
Profile picture of Iva Olah
Iva Olah
Researcher, CA
Profile picture of Wendy Lim
Wendy Lim
Test Specialist, UK
Profile picture of Christian Vind
Christian Vind
Audit Lead, DK
Profile picture of Rebecca Hugo
Rebecca Hugo
Sr. Auditor, UK
Profile picture of Steffen Haferbier
Steffen Haferbier
Sr. Auditor, DK
Profile picture of Richard Lam
Richard Lam
Sr. Auditor, US
Profile picture of Laura Messina
Laura Messina
Sr. Auditor, US
Profile picture of Marilyn Shi
Marilyn Shi
Sr. Auditor, US
Profile picture of Irani Sangham
Irani Sangham
Sr. Auditor, SA
Profile picture of Joanna Peel
Joanna Peel
Sr. Auditor, IE
Profile picture of Rinaldo Ugrina
Rinaldo Ugrina
Sr. Auditor, DE
Profile picture of Nick Howard
Nick Howard
Sr. Auditor, UK
Profile picture of Brooke Cullen
Brooke Cullen
Auditor, AT
Profile picture of Gráinne Edwards
Gráinne Edwards
Auditor, IE
Profile picture of Karen Curley
Karen Curley
Auditor, IE
Profile picture of David Ruvalcaba
David Ruvalcaba
Auditor, MX
Profile picture of Raluca Ene
Raluca Ene
Auditor, RO
Profile picture of Niel Gan
Niel Gan
Auditor, US
Profile picture of Alexandru Mondescu
Alexandru Mondescu
Auditor, RO
Profile picture of Anna Klimczuk
Anna Klimczuk
Auditor, US
Profile picture of Simon Hunt
Simon Hunt
Auditor, IE
Profile picture of Mila Kosa
Mila Kosa
Benchmarking Lead, UA
Profile picture of Federico Caria
Federico Caria
Sr. Benchmarker, ES
Profile picture of Karolina Rukaite
Karolina Rukaite
Sr. Benchmarker, LT
Profile picture of Jon Screaton
Jon Screaton
Sr. Benchmarker, UK
Profile picture of Dennis Terrey
Dennis Terrey
Benchmarker, UK
Profile picture of Sylwia Prolubszczikowa
Sylwia Prolubszczikowa
Benchmarker, PL
Profile picture of Tanika Patel
Tanika Patel
Benchmarker, UK
Profile picture of Erika Toth
Erika Toth
Benchmarker, UK
Profile picture of Sphenn Stansfield
Sphenn Stansfield
Benchmarker, CZ
Profile picture of Robert Russell
Robert Russell
Product Owner, US
Profile picture of Jonathan Gurteen
Jonathan Gurteen
Designer, UK
Profile picture of Melissa Coeffier
Melissa Coeffier
Designer, PY
Profile picture of Fredrik Zirath
Fredrik Zirath
Designer, SE
Profile picture of Konstantin Weiss
Konstantin Weiss
Designer, DE
Profile picture of Anders Nielsen
Anders Nielsen
Content Creator, DK
Profile picture of Klaas Landsman
Klaas Landsman
Developer, NL
Profile picture of Magnus Nielsen
Magnus Nielsen
Developer, DK
Profile picture of Dave Kinkead
Dave Kinkead
Developer, FR
Profile picture of Andy Borsz
Andy Borsz
Developer, US
Profile picture of Kristine Andersen
Kristine Andersen
Business Intelligence, DK
Profile picture of Andrea Bragonzi
Andrea Bragonzi
Accounting, DK

Want To Join Baymard?

We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.

Check our openings

What Our Clients Say

Baymard’s research is used by 17,500+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.

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Contact Us

[email protected]

Phone US:
+1 (315) 216-7151

Phone EU:
+45 3696 9567

Postal Address:
Kastanie Alle 41,
3520 Farum,

VAT no: