Alpine Safe

UX Dashboard for e-commerce research content, benchmark case studies, account tools and services


Content Tailored for You

52 Topics, 504 Guidelines

53 Topics, 521 Guidelines

52 Topics, 518 Guidelines

42 Topics, 406 Guidelines

Premium Tools


214 case studies of major e-commerce sites ranked by user experience performance


683 guidelines, 17 industries, and 7 themes, based on 130,000+ hours of large-scale e-commerce UX research

Page Designs

14,000+ annotated e-commerce screenshots organized across 52 page types

Review Tool

With the review tool you can self-audit your site or any website across all 683 guidelines in Baymard Premium

Your Progress0 of 683 (0%) guidelines marked as read
Updated ReadingsUse the "Mark as Read" button to track what research is updated.
Live Q&A Sessions

Private Q&A sessions with a Baymard senior researcher for live feedback on prototypes, UX challenges, etc.

On-Boarding Session

Personal live video on-boarding session with a Baymard researcher

UX Training & Certification

Upskill at your own pace, using Baymard’s UX research. Courses and certification for everyone with 3 skill levels.

UX Audit

Get Baymard to audit and score your site’s e-commerce UX

Review Tool

Rate your sites across all research guidelines and get UX reports


Research Content & Tools

Recent Research Updates

Additional Services