Online UX Training

UX Training for Your Whole Team

Unlock the full potential of your UX team with Baymard's online UX training and certification platform.

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Baymard’s UX research services are used by 17,500 + UX professionals in organizations like:

Logo Amazon
Logo Google
Logo Deloitte Digital
Logo Adidas
Logo Shopify
Logo Lenovo

Future-Proof Your Team

Applied learning that actually sticks, at the cost of a conference ticket. Baymard offers the best e-commerce UX training available.

Research-Based UX Training

Our courses are based on Baymard's 130,000+ hours of UX research, ensuring you learn from large-scale research on online user behavior.

Cultivate a World-class UX Team

Elevate your veterans and provide clear learning pathways for junior UXers.

Create a UX Skill Floor

Build a UX-fluent workforce by familiarizing devs, content managers, SEOs, marketers, PMs, etc. with the basics of e-commerce UX

100% Remote & Self-paced

Scale upskilling efforts up and down to match individual availability and organizational bandwidth

Direct Your Team’s Progress

Use learning goals to guide where your team is going, and the skill matrix to track where they’re at.

Guest Lecturers

Your team can go beyond Baymard’s 130,000+ hours of research with special workshops from Google, Brad Frost, and more.

Upskill UXers & Non-UXers Alike

There are 3x skill & duration levels to match all UX backgrounds and ambitions, from the uninitiated to the veteran:

Tier 1

UX Master

Become a “top 5% UXer” with our most comprehensive degree and be recognized as a “UX Master Certified by Baymard”.

122hr 441 research findings

Tier 2

UX Professional

Get both broad and deep e-commerce UX knowledge that will bolster your results and career.

75hr 321 research findings

Tier 3

UX Practitioner

A degree built for people that want a solid e-commerce UX foundation - without spending time on the endless details.

37hr 188 research findings

Applied Learning that Actually Sticks

Your team will continuously put their learnings into practice by incrementally assessing your site (or a client’s).

Instant Return on Investment

Unlike most training with vague ROI timelines, the built-in site assessments yield tangible business takeaways for every ~15min invested.

Scorecard Deliverable

Each site assessment gets added to a scorecard deliverable for high-level performance insights.

Applied Learning

Ongoing knowledge validation and site assessments ensures this is training that your team will actually remember and know how to apply.

Strategically Upskill Your Team

Track team performance, identify gaps & maximize training effectiveness with Team Skill Matrix.

UX Ground Control

The skill matrix gives you the complete picture of your team’s current skill-level; and where it’s going.

Uncover knowledge gaps

Identify individual and team-wide knowledge gaps and deficits, and strategically fix them.

Upskill with surgical precision

Selectively upskill each team member by just the right amount in just the right areas.

Get Your Team UX Certified

There’s 3 UX certification levels with 6 exams each to validate, document, and incentivize employee growth.

Each employee qualifies for a public profile at Baymard site (optional). Formal UX certification helps drive employee adoption and engagement.

View Certified Professionals

TaylorMade Logo
Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.
Nick Frame Lead UX Designer at TaylorMade

Upskill at the Cost of a Conference Ticket

Each UX training seat gives one person access to all courses, degrees, and all levels of UX certification.


Best suited for teams and organizations with multiple users seeking to enhance their skills.

$1,800 Comprehensive plan + $300 per training seat

$3,300 / year
Get Started

Access to:

Baymard Premium UX research access for unlimited users. (‘Comprehensive’ plan, learn more)

UX training & Certification seat for 5 users included.

Got questions?

Book a 30-minute video call to discuss Baymard's online UX Training program or email us at [email protected]. We’re here to help!

Baymard Institute’s Research is Used By:

Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e- commerce, including:

Deloitte Digital Logo
Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.
Semion Lapin UX Designer at Deloitte Digital
Capital One Logo
I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.
Geoffrey Laux Digital Product Owner at Capital One
AmericanEagle Logo
The UX training course with Baymard is something I wish I had the opportunity to do many years ago. It is a subject matter that everyone who touches any process of website development should know first-hand. Christian did an excellent job at explaining the many guidelines and made it easy to take-in a large amount of comprehensive information without feeling overwhelmed.
Paul Ross A/B Testing Manager at AmericanEagle
The training was worth every penny and kudos to Christian and Lauryn for doing such a great job. My mind was definitely blown.
Jim Rampton UX Architect at MRM McCANN
 Blue Acorn iCi Logo
Your company produces an excellent product suite: research, training, contextual examples, and the review tool all in one. It should be core training for most roles in e-commerce focused digital agencies.
Joe Sevits VP of Digital Solutions at Blue Acorn iCi
Branding Brand Logo
Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!
Nikki Orsborn VP of Creative at Branding Brand
Bed Bath & Beyond Logo
Absolutely superb training! I’m genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.
Duygu Kalaycioglu Senior UX Designer at Bed Bath & Beyond

Frequently Asked Questions

No, once a user has been assigned a seat on the UX training platform, they have unlimited access to all courses, degree, UX certification at all level levels, and external inspirational courses. Visit the Seat Management page to assign seats to individual users.

No. Users can, alternatively, take individual courses focusing on a specific area of e-commerce UX – for example, a course just on “product pages’, “cart & checkout” etc. These courses are also available at the same 3 levels of difficulty as the degrees.

Any progress made within individual courses will automatically count as progress toward the degree and UX certification. (Certification requires completing all courses within a degree)

See the complete course list on the catalog page.

Yes, the UX Practitioner degree (and courses) is built for people new in the UX field or those who don't work in a direct UX role (e.g., product managers, content managers, developers, etc). It ensures you get a solid UX foundation – but without spending time on the ‘endless UX details’.

Users can earn UX certification within the 3 degrees: UX UX Practitioner, UX UX Professional, or UX UX Master. To become UX certified, users will need to pass an online multiple-choice exam for each of the 6 courses in the degree. The 6 exams are taken separately (approx. 20 minutes each) as the user progresses through each of the 6 courses in the degree. This ensures that the exam topic and users' current training progress are closely aligned. Once the 6th exam is passed, the user is certified and can get an optional public profile at You can learn more about the exam format and requirements under each degree page.

(If you take the courses separately, and not through a degree, your exams will also count towards certification)

The UX training courses are based on the same 130,000+ hours of UX research findings as the guidelines are — and those guidelines covered during training are the same as what you’ll find in the Guideline tool.

Video guideline summaries for a large part of the courses (UX Practitioner relies the most on video, UX Professional uses a mix of article texts and video, and UX Master relies mostly on article texts with optional videos).

Quizzes to test your knowledge as you train.

A guided training flow through the most important Baymard UX research. Curated by Byamard’s research at 3 different levels of difficulty.

UX certification to document your UX skill, along with a public profile at (optional).

The UX training & certification is currently built to cover 40-80% of Baymard’s core e-commerce UX research & guidelines. So it’s directly applicable to traditional industries such as Apparel, Home & Hardware, Mass Merchants, Direct-to-Consumer, Electronics, Furniture & Home Decor, and Health & Beauty.

The majority of the training will also be relevant for B2B e-commerce, and specialty industries such as Food & Groceries, Travel, Telco & ISPs, Digital Subscriptions & SaaS, etc. However for this latter group of specialty industries, we recommend that you first read the guidelines in the “Essential” collection within your industry before taking training (it is the first guideline group after choosing your industry).

A unique aspect of the UX training platform is that for each UX research finding taught, users will assess your site (or a client’s) through the embedded ‘Review Tool’, providing your team with a continuous stream of UX insights.

All of these individual site assessments get added to a single scorecard deliverable with high-level UX insights that can be circulate with your team, colleagues, or your client.

Yes. Assigned seats can be unassigned and reassigned to different users via the Seat Management page.

If there’s value in having a different employee occupy one of your training seats, then you can rotate the seat at any time on the Seat Management page.

However, below are 6 benefits of keeping the UX training seat for an employee after they have become UX certified:

  • There are 3 levels of UX certification, so until they reach the highest UX Master level, then there are more UX training courses and UX certification levels available.
  • Prevent UX knowledge rot by keeping up to date on the newest research published. As guidelines in their (e.g., UX Professional degree) get deprecated and updated, and new research is added, the employee’s training course progress will drop below 100%. Employees will then be seamlessly guided toward the newest material in their course, ensuring their knowledge is always current.
  • For those with a UX training seat, the 200+ video summaries of guidelines and the 400+ knowledge quizzes (that exist in the UX training platform) will also be embedded into the normal guideline view. This makes it much easier for employees with a seat to refresh their knowledge of past-read UX guidelines.
  • We have a number of guest lectures by external speakers that are being added throughout the year (Google, Brad Frost, Luke Wrobleski, Michael Aagaard, etc) - each hosting either a 1h lecture or a full 3-4h online workshop. Over a year, this largely corresponds to sending the employee to a UX conference, just without all of the travel overhead.
  • We’ve introduced recertifications. So if you are e.g. certified UX Professional in 2019, you can recertify and get your certificate updated to 2023 (this also jumps you to the top of the public list).
  • The Team Skill Matrix only shows the UX skill and progress for employees with a training seat. So if you or any team manager want to get the complete picture of your team’s current UX skill level, or identify either individual and team-wide knowledge gaps - then it makes sense to have most of the team on a training seat.

For most UX designers and UX researchers and those who work directly with UX decisions on a weekly basis, then item #2, #3, and #6 would typically be enough to get a positive ROI. For whom this is worthwhile is up to you.

Yes. Each user's progress can be tracked via the skill matrix on the Team Skill Matrix page.

Research findings are updated on a regular basis as part of our ongoing research initiatives. Whenever a existing guideline is updated or deprecated, the training platform and certification exams are updated to reflect these changes. Similarly, new guidelines added to the research catalog are evaluated and added to relevant courses at the time of publication.

Yes. Baymard Premium plans allow for unlimited users within the same organization to create a Baymard Premium profile, and any Baymard Premium user can be assigned a training seat.

To grant training access to users who are not directly part of your team, simply send them an invitation to join Baymard Premium and, once they've finished the sign-up process, assign them a seat via the Seat Management page.

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Reach out to a team member.

[email protected]