Online UX Training

3 UX Degrees to Advance Your UX Skills & Career

Accelerate your career and gain access to industry-leading insights and best practices, helping you stand out in a competitive job market

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Baymard’s UX research services are used by 17,500 + UX professionals in organizations like:

Logo Amazon
Logo Google
Logo Deloitte Digital
Logo Adidas
Logo Shopify
Logo Lenovo

Flexible and Convenient Learning Experience

Whether you want to level up, pivot into UX, or refresh your skills, Baymard’s 3 UX degrees offers the most comprehensive research-driven UX training program.

Research-Based UX Training

Our courses are based on Baymard’s 130,000+ hours of UX research, ensuring you learn from large-scale research on online user behavior.

For All Backgrounds

3 skill levels ensure there’s something for you regardless of where you’re at and where you want to go.

100% Remote & Self-paced

Learn when and where it suits you, anywhere from 30 minutes a week to full-time.

Master UX Design Skills

Gain broad and deep UX knowledge to identify site issues and build experiences that resonate with end users.

3 UX Degrees To Match Your Ambitions

The UX training is offered at 3 skill levels, so there’s something for both people new to UX, and those with a long UX career. (You get access to all 3 degrees)

Tier 1

UX Master

Become a “top 5% UXer” with our most comprehensive degree and be recognized as a “UX Master Certified by Baymard”.

122hr 441 research findings

Tier 2

UX Professional

Get both broad and deep e-commerce UX knowledge that will bolster your results and career.

75hr 321 research findings

Tier 3

UX Practitioner

A degree built for people that want a solid e-commerce UX foundation - without spending time on the endless details.

37hr 188 research findings

What You Will Learn

Our UX Degrees covers a range of topics, each of which can also be taken individually for focused learning. The topics included in the course are as follows:

Degree Level:

Learn about users' perception of the homepage, category taxonomy, navigation, and intermediary pages for product finding.

Applied Learning

You’ll put your learnings into practice by incrementally assessing your site/app (or a client’s) with the integrated ‘Review Tool’.

Evaluate UX Performance

This gives you and your team a detailed UX performance scorecard with high-level UX insights and UX comparisons to leading sites.

Lasting knowledge

Ensure lasting knowledge validation and retention with training that delivers immediate value for every ~15min invested.

Learn From Industry Experts

Beyond Baymard courses, you also get access to guest lectures and online workshops.

Paul Boag

Mastering the Design Process

Brad Frost

Design Systems

Cassie Galante

How Brands Can Improve UX When Selling on Platforms

Luke Wroblewski

User Centered Design


Page Speed and Core Web Vitals

Jason Fox

Content Design

Michael Aagaard

Mobile E-Commerce Optimization

And more

Further experts speakers to be announced soon...

Get Certified & Document Your Expertise

Get publicly recognized, build your career, and document your UX expertise with Baymard UX Certification.

Get a public profile at

UX Training For Your Team

Our flexible training program is designed to cater to your team’s unique needs, offering a range of learning paths from fundamentals to advanced topics.

Explore UX Training For Teams
Deloitte Digital Logo
Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.
Semion Lapin UX Designer at Deloitte Digital

Affordable Pricing to Accelerate Your UX Journey

Each UX training seat gives one person access to all courses, degrees, and all levels of UX certification.


Tailored for freelancers and individuals aiming to fast-track their professional journey.

$720 / year
Get Started

Access to:

Baymard Premium UX research access (1 user/device. Standard industry access)

UX Training & Certification seat for 1 user included.


Best suited for teams and organizations with multiple users seeking to enhance their skills.

$1,800 Comprehensive plan + $300 per training seat

$3,300 / year
Get Started

Access to:

Baymard Premium UX research access for unlimited users. (‘Comprehensive’ plan, learn more)

UX training & Certification seat for 5 users included.

Baymard Institute’s Research is Used By:

Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e- commerce, including:

TaylorMade Logo
Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.
Nick Frame Lead UX Designer at TaylorMade
Capital One Logo
I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.
Geoffrey Laux Digital Product Owner at Capital One
AmericanEagle Logo
The UX training course with Baymard is something I wish I had the opportunity to do many years ago. It is a subject matter that everyone who touches any process of website development should know first-hand. Christian did an excellent job at explaining the many guidelines and made it easy to take-in a large amount of comprehensive information without feeling overwhelmed.
Paul Ross A/B Testing Manager at AmericanEagle
The training was worth every penny and kudos to Christian and Lauryn for doing such a great job. My mind was definitely blown.
Jim Rampton UX Architect at MRM McCANN
 Blue Acorn iCi Logo
Your company produces an excellent product suite: research, training, contextual examples, and the review tool all in one. It should be core training for most roles in e-commerce focused digital agencies.
Joe Sevits VP of Digital Solutions at Blue Acorn iCi
Branding Brand Logo
Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!
Nikki Orsborn VP of Creative at Branding Brand
Bed Bath & Beyond Logo
Absolutely superb training! I’m genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.
Duygu Kalaycioglu Senior UX Designer at Bed Bath & Beyond

Frequently Asked Questions

No, once you have a seat on the UX training platform, you have unlimited access to all courses, degree, UX certification at all level levels, and external inspirational courses. Check here if a seat is already available for you.

No. You can also take just a single course within a single key area of e-commerce UX, for example, a course just on “product pages”, “cart & checkout” etc. These courses are also available at the same 3 levels of difficulty as the degrees.

Any progress you make within a single course will automatically count as progress toward the degree and UX certification. (Certification requires completing all courses within a degree)

See the complete course list on the catalog page.

Yes. We’ve built the training platform, so any progress you make within a course or degree is synchronized across all UX training levels — and also across Baymard Premium (where guidelines you’ve covered during training will be marked as read). So if you first take UX Professional and then later want to take UX Master, all the training materials that overlap will be pre-completed on UX Master. If you are in doubt about which level to take we recommend starting with an easier one.

Yes, the UX Practitioner degree (and courses) is built for people new in the UX field or those who don't work in a direct UX role (e.g., product managers, content managers, developers, etc). It ensures you get a solid UX foundation – but without spending time on the ‘endless UX details’.

You can earn UX certification within the 3 degrees: UX UX Practitioner, UX UX Professional, or UX UX Master. To become UX certified you will have pass an online multiple-choice case-study exam for each of the 6 courses in the degree. The 6 exams are taken separately (approx. 20 minutes each) as you progress through each of the 6 courses in the degree. This ensures that the exam topic and your current training progress are closely aligned. Once the 6th exam is passed, you are certified and can get a public profile at (optional). You can learn more about the exam format and requirements under each degree page.

(If you take the courses separately, and not through a degree, your exams will also count towards certification)

The UX training courses are based on the same 130,000+ hours of UX research findings as the guidelines are — and those guidelines covered during training are the same as what you’ll find in the Guideline tool.

If there’s value in having a different employee occupy one of your training seats, then you can rotate the seat at any time on the Seat Management page.

However, below are 6 benefits of keeping the UX training seat for an employee after they have become UX certified:

  • Video guideline summaries for a large part of the courses (UX Practitioner relies the most on video, UX Professional uses a mix of article texts and video, and UX Master relies mostly on article texts with optional videos).
  • Quizzes to test your knowledge as you train.
  • A guided training flow through the most important Baymard UX research. Curated by Byamard’s research at 3 different levels of difficulty.
  • UX certification to document your UX skill, along with a public profile at (optional).

The UX training & certification is currently built to cover 40-80% of Baymard’s core e-commerce UX research & guidelines. So it’s directly applicable to traditional industries such as Apparel, Home & Hardware, Mass Merchants, Direct-to-Consumer, Electronics, Furniture & Home Decor, and Health & Beauty.

The majority of the training will also be relevant for B2B e-commerce, and specialty industries such as Food & Groceries, Travel, Telco & ISPs, Digital Subscriptions & SaaS, etc. However for this latter group of specialty industries, we recommend that you first read the guidelines in the “Essential” collection within your industry before taking training (it is the first guideline group after choosing your industry).

We’ve built the UX training platform to be fully in sync with your guideline “marked as read” progress. If you’ve previously read a guideline in Premium and marked it as ‘read’, we’ll pre-check that part of the training course as already being completed. This saves you from wasting time on redundant training. (If you want a refresher, you can still open these pre-completed training materials as you progress through a course)

A unique aspect of the UX training platform is that for each UX research finding taught, you’ll assess your site (or a client’s) through the embedded ‘Review Tool’, providing you with a continuous stream of UX insights.

All these individual site assessments get added to a single scorecard deliverable with high-level UX insights that you can circulate with your colleagues or client.

Baymard's training content covers both desktop and mobile guidelines for all themes in Baymard's research catalog – Homepage & Category Navigation, On-Site Search, Product Lists & Filtering, Product Pages, Cart & Checkout, and Accounts & Self-Service. Users can choose to train in all topics, or in individual topics of their choosing. Visit the Content Catalog page for additional information.

For users pursing a degree – which covers all of the major themes found in Baymard's research catalog – training can take anywhere from 37 to 122 hours, depending on the tier at which they choose to train.

Individual courses (e.g., just the "Homepage & Category course), which are more narrow in focus, take less time to complete. On average, UX Practitioner courses take an average of 6 hours to complete, UX Professional courses take an average of 12 hours to complete, and UX Master courses take an average of 20 hours to complete.

More specific time estimates for all available degrees and courses can be found on the Content Catalog page.

Yes. Certification exams are entirely optional. Users interested in training without pursuing certification can simply skip the certification exams at the end of the training courses.

Once seats have been purchased, you can visit the Seat Management page and assign a seat to yourself.

If you are assigned a seat by a manager or account administrator, you will be notified via email.

Yes. Once you have become certified, you can visit the Your Dashboard page to view your certification details and save a copy of your certification badge.

Additionally, you can choose to create a public profile page that can customize and link to from your resume, Linkedin profile, etc.

Yes. If you fail a certification exam, there is a 7-day lockout period, after which you can reattempt the exam.

You can at most attempt the same exam 4 times in a single calendar year.

Passed exams never expire, so you can, for example, take one exam now and wait 2 years to take the remaining exams, and still become certified once the final exam is passed.

If there’s value in having a different employee occupy one of your training seats, then you can rotate the seat at any time on the Seat Management page.

However, below are 6 benefits of keeping the UX training seat for an employee after they have become UX certified:

  • There are 3 levels of UX certification, so until they reach the highest UX Master level, then there are more UX training courses and UX certification levels available.
  • Prevent UX knowledge rot by keeping up to date on the newest research published. As guidelines in your (e.g., UX Professional degree) get deprecated and updated, and new research is added, your training course progress will drop below 100%. You will then be seamlessly guided toward the newest material in your course, ensuring your knowledge is always current.
  • For those with a UX training seat, the 200+ video summaries of guidelines and the 400+ knowledge quizzes (that exist in the UX training platform) will also be embedded into the normal guideline view. This makes it much easier for employees with a seat to refresh their knowledge of past-read UX guidelines.
  • We have a number of guest lectures by external speakers that are being added throughout the year (Google, Brad Frost, Luke Wrobleski, Michael Aagaard, etc) - each hosting either a 1h lecture or a full 3-4h online workshop. Over a year, this largely corresponds to sending the employee to a UX conference, just without all of the travel overhead.
  • We’ve introduced recertifications. So if you are e.g. certified UX Professional in 2019, you can recertify and get your certificate updated to 2023 (this also jumps you to the top of the public list).
  • The Team Skill Matrix only shows the UX skill and progress for employees with a training seat. So if you or any team manager want to get the complete picture of your team’s current UX skill level, or identify either individual and team-wide knowledge gaps - then it makes sense to have most of the team on a training seat.

For most UX designers and UX researchers and those who work directly with UX decisions on a weekly basis, then item #2, #3, and #6 would typically be enough to get a positive ROI. For whom this is worthwhile is up to you.

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