Free UX Research

Check out our collection of free UX research tools to help you design “State of the Art” user experiences.


  • 300+ free e-commerce UX articles added bi-weekly
  • Actionable insights based on 130,000+ hours of large-scale usability research
  • Topics covering page designs, accessibility, industry examples, and more

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Page Designs

  • 14,000+ e-commerce design examples organised across 57 different page types
  • Every page is fully annotated with positive and negative highlights
  • Get inspiration, view emerging trends, and see design evolution screenshots

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  • See 214 top e-commerce sites ranked in interactive performance charts
  • 215,000+ UX performance ratings with end-of-year performances from 2012
  • Dedicated case studies available for all 214 e-commerce sites

View Benchmarks


  • Average global cart abandonment rate & reasons for cart abandonment
  • Credit card IIN patterns, 10+ articles covering “UX basics”
  • Baymard’s methodology, and list of “Baymard Certified UX Professionals”

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The UX research we share for free is just 5-10% of our full Baymard Premium Research database. Learn more about how you can empower your UX decisions and your UX team with full access to all 130,000+ hours of UX research:

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